What makes Mynaric different from other suppliers in the market

July 29, 2019

Below we explain in detail how our history and strategy have brought us to our prime position in the aerospace connectivity market

We wield a unique position in the market we operate in.

A very particular mix of technological advantage and heritage twinned with a desire and ability to commercialize a hitherto non-commercialized technology places Mynaric in an enviable position in the aerospace connectivity market.

A position that we occupy alone. With our nearest competitors – we believe – some way behind us as they either work on improving the technological abilities of their products or try and move into a more commercial facing position, we push on with a business strategy that prioritizes serial production as a means of cornering the lion’s share of the market that is now being physically established in low Earth orbit and in the upper atmosphere.

Mynaric’s market position

The axes that form the graph on which market progress can be plotted are: technological maturity (running from developmental work on first iteration prototypes to fully tested and qualified manufactured products) and commercialism (running from one-off, large publicly funded projects to affordable, serially produced products available at scale).

Competitors of Mynaric’s are only now marrying these two very independent strands – 10 years after we first saw the potential of twinning commercialism and technology and worked myopically towards achieving the unique place in the market in which we now find ourselves.

The physical results of this manifest themselves in the form of Mynaric being the only company in the world within the next few months to be able to offer a serially produced airborne terminal for laser communication between the stratosphere and the ground. Nothing demonstrates better how unique a company has become than its product being the only one available for the market.

It is not just our strategy that places us apart from competition but a commitment to – and thorough understanding of – emerging technologies to further enhance already cutting-edge products.

In April of last year, we reported on a tie-up with the French research institute CEA Leti concerning a new photo diode that we are jointly developing. Whilst this may have seemed a slightly niche, highly technical development to report, we trumpeted the development so widely because this scouting of a new technology that will radically enhance the technical and SWaP specifications of our terminals is truly ground-breaking.

And it is only because we understand both the technological consequences of such a key lasercom terminal component and – just as tellingly – recognize its commercial implications that we sit at the head of the current strong momentum driving the aerospace connectivity market forward.

We are the only company that will be able to avail ourselves of this new diode. The result? Yet another element ensuring our ‘otherness’ and advantage over our closest competitors.

The calling card of New Space is disruption. Disruptive innovation, to give it its full title, for some time now regarded as the most influential business idea of the last 25 years, is often mistaken as merely a new product or service on the market that frightens the life out of established players within a market segment as it grabs a share of that established market.

But disruption, however, is a process not a product. It requires a business model that differs significantly from those around it being employed by legacy players. And it essentially takes hold where markets are new or emerging.

On all these three key fronts, Mynaric can announce itself as a true disruptor in the aerospace networks market. It is this very deliberate approach to the market for laser communication products that underlies Mynaric’s exceptionalism.

Currently, Mynaric is the only supplier globally with a full product portfolio supporting laser communication applications on the ground, in the air and in space. This has not happened by accident: it has happened because we have worked towards meeting another key element of disruption: timing.

Often over the last 10 years – as we have moved from a startup of just two former laser communication scientists branching out from the German Aerospace Center to a business with a physical presence in three continents and nearly 100 employees – we have had to counter naysayers, doubters and the incredulous.

These doubts about the future of the market and this inability to scan the horizon with enough 20-20 vision to identify the patterns in global connectivity that have brought us to where we are today – with half the world still without connectivity and rural and remote areas still struggling for broadband speed connections – has damaged and slowed our competitors.

But we have harnessed and used our foresight to develop a product range that has been timed to perfection to synthesize with the needs of the new market we knew a decade ago was coming.

What Mynaric now has to do is capitalize on its strong position and fulfill its stated ambition of becoming the world’s leading supplier of laser communication products for the aerospace network connectivity market.

No easy task but one that we are better equipped than anybody else to achieve.